FAQ

Questions we get asked a lot.

Straight answers on what branding and Webflow websites cost, how long they take and what it’s like to work with DD Design, a brand and website studio in Clifton on the NSW Coal Coast, working with clients across Australia and around the world.

01

Cost and timing

How much does a brand identity cost?

Most brand identity projects at DD Design cost between $10k and $30k+ (plus GST). A refresh of an existing brand sits at the lower end, while a full identity with strategy, guidelines and launch materials, or a system covering several brands, sits higher. Once we've agreed the scope, I'll give you a fixed quote with everything clearly laid out. For the full list of deliverables, see what's included in a brand identity.

How much does a Webflow website cost?

Most Webflow websites at DD Design cost between $10k and $60k+ (plus GST). The price comes down to the number of unique page designs, how much runs on the CMS, custom motion and integrations, and whether branding or copywriting is part of the job. You'll have a fixed quote before anything starts. For a fuller breakdown, see how much a website costs in Australia.

How long does a branding project take?

Most branding projects take 8 to 12 weeks. A brand refresh can be quicker, and a multi-brand system can take a little longer. I map out every stage upfront, so you know when you'll see work and when I'll need your feedback.

How long does it take to design and build a website?

Most Webflow websites take 10 to 16 weeks from the first workshop to launch. That covers planning, design, build, testing and going live. Larger sites take longer, and having your content ready early is the biggest thing that keeps a project moving.

How do payments work?

DD Design works on fixed fees, with a 50% deposit to lock in your start date and the balance spread across agreed milestones. It's all set out in the proposal, so you know what's due and when. Final files are handed over once the project is paid in full, and monthly retainers and support packages are available for ongoing work.

02

Working together

Where is DD Design based, and do you work with clients outside the Illawarra?

DD Design is based in Clifton on the NSW Coal Coast, just north of Wollongong. I work with businesses across Wollongong, the Illawarra, Sydney, the rest of Australia and around the world. Good design doesn't need everyone in the same postcode. If you're comparing local studios, here's how to choose a brand designer in Wollongong.

Can we meet in person?

Yes. For clients around the Illawarra and Sydney, I'll come to your office, venue or site, because it's the best way to get a real feel for the business and the people in it. For everyone else, video calls work just as well, and plenty of projects run entirely online. If you're in Sydney, there's a guide to hiring a Webflow designer in Sydney.

Who will I actually work with?

You'll work directly with me, Drew Kilpatrick. I've got almost two decades of experience, working inside agencies and directly with founders, and I still design every DD Design project myself. You deal with the same person from the first chat to launch.

What kinds of businesses do you work with?

Founders and teams who care about how their business shows up. Recent work spans engineering, finance, property, fashion, entertainment and retail, from single brand identities to a masterbrand with five sub-brands. I'm not tied to one industry, and I like it that way.

Do you also do photography, video and animation?

Yes. Alongside branding and websites, I shoot photography and video, edit video, and create animation and motion, so your brand, website and content can all come from one place. It works well for launches, product and team shoots, website imagery and social content, either as part of a bigger project or as a job on its own.

Can you refresh our existing brand instead of starting again?

Yes, and often a refresh is the smarter move. If the foundation is strong, I'll keep what's working, fix what's holding you back and bring it together into a clearer, more consistent identity. I'll tell you honestly which one your business needs before recommending either.

Do you offer monthly retainers or ongoing design support?

Yes, DD Design offers monthly retainers and support packages. Clients use them for campaigns, presentations, brand applications, website updates and ongoing SEO and AI search work, with a designer who already knows their business. We agree the priorities each month, and you can scale up or down as you need.

03

Websites

Why do you use Webflow for websites?

Webflow gives me full design control without the plugin upkeep of WordPress, with fast, secure hosting built in. It has a proper CMS, so your team can update pages, projects and articles themselves. For simpler sites I also build in Squarespace, and for ecommerce I work with Shopify. There's an honest comparison in Webflow vs WordPress for small business.

Can I update my website myself after it launches?

Yes. Every site is set up so you can change text, images and CMS content without touching the design. I'll walk your team through it at handover, so you're confident from day one.

Do you offer website hosting and ongoing support?

Yes, DD Design can set up and manage your Webflow hosting and look after the site after launch. That covers updates, new pages, fixes and improvements as your business grows, through a support package or monthly retainer.

Do you write the content for my website?

Copywriting isn't included by default, and most clients supply their own content. If you don't have it ready, I can include AI-assisted starter copy to get the site moving, which you can review and refine. For properly crafted, on-brand copy, I'll bring in a copywriter I trust, quoted separately.

04

AI search and SEO

How do I get my business to appear in ChatGPT and Google AI search?

Make it easy for AI tools to understand, find and trust your business. That means clear website content, solid technical SEO, structured data, accurate business listings and genuine reviews and mentions from other sites. DD Design's AI search optimisation covers these foundations, and the free Website Audit + AI Readiness Scan shows where your site stands today. There's no guaranteed shortcut, but there's plenty worth getting right.

What's the difference between SEO and AI search optimisation?

SEO helps you rank in Google's list of results, while AI search optimisation helps tools like ChatGPT, Gemini and Google's AI Overviews understand and recommend your business in their answers. They share the same foundations: useful content, clear structure, good performance and signals of trust. I work on both together, and monthly reporting shows how you're being found.

05

Ownership

Will I own my logo, brand files and website when the project is finished?

Yes. Once the final payment is made, you own the approved final deliverables, including your logo, identity assets, guidelines, templates and website. Unused concepts stay with DD Design, and I keep the right to show the finished work in my portfolio.

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Still got a question?

Email Drew at drew@dd-design.com.au, read the longer guides in Insights, or start with a free scan of your current site.