Logo design, brand and identity design
The Spinning Fix
A bike fitter and physiotherapist helping cyclists perform at their peak. An identity that explains a niche offering through iconography and type.
The Work
01 · Context
A niche offering, explained through type and icon.
Bike fitter and physiotherapist Richard White, combines his deep knowledge and skillset in the realm of physiotherapy with his passion for cycling. A unique, niche business has emerged – assisting cyclists to perform at their peak and steer clear of, or overcome injuries.
02 · The task
Attract a niche market, explain the offering.
Develop a brand identity that will attract this niche market, whilst visually explaining the unique offering through iconography and typography.
A chain-link monogram set in a circular lockup, carried across signage, apparel and stationery.
Scope
Logo design
Brand & identity design
Client
Richard White
Founder of The Spinning Fix
Task
Develop a brand identity that will attract this niche market, whilst visually explaining the unique offering through iconography and typography.
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