Brand and identity design, website design. Client: Val Morgan
The Latch
A beauty, wellness and entertainment title that wanted to look gender-neutral, grown-up and considered. A refresh so the brand reflects the content, with a website built to carry it through its formative years.
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The Work
01 · Context
A refresh so the brand reflects the content.
The Latch is a beauty, wellness and entertainment website that exists to expand cultural conversations beyond clickbait — to give you the tools to have richer conversations and a deeper understanding of the topics you care about.
02 · The idea
Gender-neutral, grown-up and considered.
Add depth and moments of interest to entice the reader into stories or wider content neighbourhoods.
A website that will stand the test of time and carry through these formative years without the desire to rebrand again.
Scope
Brand & identity design
Website design
Client
Val Morgan
Task
Give The Latch a much-needed refresh so the brand looks and reflects the content. Elevate The Latch, to ensure it looks gender-neutral, grown-up and considered. Create a brand and website design that embodies what The Latch stands for.
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Where to next?
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