Brand and identity design, website design
SUBVRT.
An Asia Pacific events company creating brand experiences and live events. A rebrand built on unconventional thinking: Helvetica Neue turned on its head, with an underlying shadow that breaks the rules.
The Work
01 · Context
Unconventional thinking, by design.
SUBVRT is an Asia Pacific based events company tasked with creating timeless brand experiences and live events. They work with luxury, sports, hospitality and lifestyle brands to create memorable moments in virtual and live environments.
They are a collective of experienced specialists, constantly creating, evolving and innovating to deliver world-class events.
02 · The idea
Helvetica Neue, turned on its head.
The definition of SUBVRT is to undermine the power and authority. Achieving this through an underlying shadow that breaks the rules of the design.
A re-brand all about unconventional thinking, by looking at a timeless classic typeface from a different perspective.
Scope
Brand & identity design
Website design
Client
Josh Chapman
Founder of SUBVRT.
Task
This was a re-brand all about unconventional thinking by turning a timeless classic typeface like Helvetica Neue on its head by looking at the name from a different perspective.
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Where to next?
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