Logo design, brand and identity design
Revelwell
An online fitness and wellbeing service. The R is a figure on a bike: premium yet simple, approachable and clear.
The Work
01 · Context
Premium yet simple, approachable and clear.
Logo and branding for an online monthly fitness and wellbeing service offering online workouts: Ride, Yoga, Mobility, Pilates and more.
02 · The idea
The R is a figure on a bike.
The client brief requested the brand to be perceived as “visually upbeat, elegant, cool and chic... but very simple to navigate; premium but affordable. Changing the way you ride, which can change your life.”
Based on this, I created a logo aesthetic that was premium yet clean and simple, which spoke to the service offering in the logo icon.
Scope
Logo design
Brand & identity design
Client
Eve Speciall & Samuel Aspinall
Founders of Revelwell
Task
Create a brandmark that reflects the name Revelwell. To Revel is to take great pleasure or delight in something; Well refers to wellness, the state of being in good health. The letter “R” is a human figure cycling, which is the core of the business offering.
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