Selected Work

Brand identity, stationery, website design

Julie Mathers

A personal brand for the founder of Flora & Fauna, Australia's largest eco store. Typographic, warm and carried through stationery and web.

Julie Mathers

The Work

01 · Context

A brand that’s truly trustworthy.

Julie Mathers has over 25 years in retail and 7 years ago founded Flora & Fauna, Australia’s largest eco store. Voted #1 in e-commerce twice in 2019 and 2021, She is passionate about building better businesses and being a force for good.

Visit Julie Mathers

Julie Mathers mark on a shadowed wall
Julie Mathers mark animating on a phone

02 · The task

The essence of a true entrepreneur.

To capture Julie’s vision and create a brand that’s truly trustworthy that completes the essence of a true entrepreneur.

A typographic identity carried across stationery, merchandise and the website.

Julie Mathers logo animation
Julie Mathers stationery suite
Julie Mathers website animation
Julie Mathers tote and teeJulie Mathers business card

Scope

Branding
Website design

Client

Julie Mathers
Founder of Flora & Fauna

Task

To capture Julie’s vision and create a brand that’s truly trustworthy that completes the essence of a true entrepreneur.

Related projects

Where to next?

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