Brand identity, stationery, website design
Julie Mathers
A personal brand for the founder of Flora & Fauna, Australia's largest eco store. Typographic, warm and carried through stationery and web.

The Work
01 · Context
A brand that’s truly trustworthy.
Julie Mathers has over 25 years in retail and 7 years ago founded Flora & Fauna, Australia’s largest eco store. Voted #1 in e-commerce twice in 2019 and 2021, She is passionate about building better businesses and being a force for good.


02 · The task
The essence of a true entrepreneur.
To capture Julie’s vision and create a brand that’s truly trustworthy that completes the essence of a true entrepreneur.
A typographic identity carried across stationery, merchandise and the website.





Scope
Branding
Website design
Client
Julie Mathers
Founder of Flora & Fauna
Task
To capture Julie’s vision and create a brand that’s truly trustworthy that completes the essence of a true entrepreneur.
Related projects
Where to next?
FEELING THIS?
Let’s make your next move count.
Have a brand to build, a website to rethink or an idea that needs shaping? Tell me where you’re at and we’ll work out what comes next.