Masterbrand and sub-brand identity system, motion, guidelines
Equitifund
One masterbrand across housing, investment, credit, projects and enterprise. Distinction for each part of the business without fragmentation.
The Work
01 · Context
Helping more people find a place to call home.
Equitifund needed one masterbrand that could carry five distinct arms of the business — Housing, Investment, Credit, Projects and Enterprise — without fragmenting into five separate identities.
02 · The idea
One masterbrand, five arms.
A single mark and system, with each part of the business given its own colour and icon so it reads as distinct without breaking away.
Documented in a guidelines set covering the palette, typography and how the sub-brands lock up.
Scope
Masterbrand identity
Sub-brand identity system
Brand guidelines
Motion
Client
Equitifund
Task
Build one identity flexible enough to cover housing, investment, credit, projects and enterprise, and clear enough that each still reads as its own.
Related projects
Where to next?
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