Design direction, UI design. Client: Audi Australia
Audi R8 Blink
An interactive WebGL film with webcam eye-tracking that counted every blink. Spikes Asia Bronze, FWA of the Day, Webby People’s Voice runner-up.
The Work
01 · Context
Every blink, counted.
The new Audi R8 is the fastest production supercar Audi has ever created, and one of the most significant model launches ever for the Audi brand. To do it justice we had to come up with a unique advertising execution capable of exciting and engaging a truly demanding and uncompromising audience – namely, fanatical lovers of extreme high performance cars.
Interactive WebGL video experience with webcam enabled eye-tracking technology that tracks the number of times the viewer blinked.
02 · The idea
An execution for an uncompromising audience.
It was our responsibility to deliver an experience that would not only do it justice but excite even the most adrenaline hungry supercar fanatics.
A webcam reads the viewer’s eyes through the film, and every blink is counted against what they missed.
Scope
Design direction
UI design
Client
Audi Australia
Recognition
Spikes Asia Bronze Spike
Spikes Asia Shortlist x3
The One Show Shortlist x2
FWA Of The Day
AWWWARDS Honorable Mention
Webby People’s Voice Award runner up
Task
It was our responsibility to deliver an experience that would not only do it justice but excite even the most adrenaline hungry supercar fanatics.
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