Summary

SUBVRT is an Asia Pacific based events company tasked with creating timeless brand experiences and live events. They work with luxury, sports, hospitality and lifestyle brands to create memorable moments in virtual and live environments. They are a collective of experienced specialists, constantly creating, evolving and innovating to deliver world-class events.

Task

This was a re-brand all about unconventional thinking by turning a timeless classic typeface like Helvetica Neue on its head by looking at the name from a different perspective. The definition of SUBVRT is to undermine the power and authority. Achieving this through an underlying shadow that breaks the rules of the design.